Commission

Mural brief

A wall, indoors or out. Creative direction, quotation, production and installation.

Commissioning a painting or drawing instead? Body art enquiry

Tell the studio what you have in mind. The more of this you can answer, the closer the first concept will be — and the sooner you get a real quotation.

Website

Before you begin

Answer as fully as you can. Write N/A where a question does not apply, or "open to artist recommendation" if you would rather the studio decided.

Project name *

Venue / project type

Project location

Files you can supply (attach them to your confirmation email, or link them below)

Accurate wall measurementsStraight-on wall photoWide photos of the spaceDetail photos of wall surfaceBrand guidelinesLogo filesColour referencesArchitectural drawings / elevationsInspiration referencesProject budgetInstallation deadline

Primary contact

Who the studio replies to.

Name *

Role or title

Email *

Phone

Company or organisation

Billing / registered address

01 / Strategy

Project overview & goals

Briefly describe the project and why the mural is being commissioned. *

What challenge or opportunity should the mural address?

What would make this project successful? *

Primary purpose (select all that apply)

Create a visual focal pointWayfinding / orientationStrengthen brand identityCelebrate place or cultureImprove atmosphereRefresh an existing spaceTell a storySupport a campaign / launchCreate a photo / social momentOther

If visitors remember only one thing, what should it be?

02 / People

Audience & visitor experience

Who is the primary audience? Include age range, interests and expectations. *

Is there a secondary audience?

How should people feel in the space?

CalmEntertainedEnergisedImmersedCuriousLuxuriousWelcomeConnected to placeInspiredOther

How should visitors interact with or move past the mural?

Which areas are most likely to appear in photographs? Are any 'hero moments' required?

Any accessibility, visibility or audience considerations?

03 / Location

Site, wall & measurements

Site address

Onsite contact

Mural location

InteriorExteriorBothMultiple wallsCeiling includedOther

Width

Height

Approximate area

Measurement units / drawing reference

Wall surface

Painted plasterMetalConcreteGlassBlockworkRendered exteriorBrickUnknownTimberOther

Wall condition, preparation completed, moisture issues, cracks or repairs needed.

Doors, windows, sockets, vents, signage, columns, corners, furniture or other obstacles.

Link to site photos, plans, elevations, CAD or measurements

04 / Context

Environment, viewing & lighting

Describe the surrounding interior / architecture and overall atmosphere.

Dominant materials and finishes (stone, timber, metal, glass, flooring, fabrics).

Colours already prominent in the space.

Existing design language

ContemporaryFuturisticMinimalEclecticIndustrialPlayfulLuxuryRusticTraditionalOrganicOther

Lighting conditions

Natural daylightColoured lightingWarm artificial lightLow lightCool artificial lightChanges through the daySpotlightsDirect outdoor sunLED lightingDedicated mural lighting planned

Main viewing distance, angle, approach and traffic flow.

Upcoming furniture, lighting, signage, landscaping or refurbishment changes.

05 / Concept

Creative direction

Preferred level of creative freedom

Artist-ledOpen within a general themeCollaborative developmentClear client direction with interpretationClosely follow a predefined concept

Describe any concept or story already in mind.

Subjects or visual elements you would like included.

Elements that MUST appear. *

Image name or link

What specifically do you like? Colour, composition, mood, style, texture, detail or subject.

Use this reference for

ColourCompositionSubjectStyleMoodGeneral direction

Shared reference folder / Pinterest / Milanote / Drive link

Which ONE reference is closest to the ideal direction, and why? *

Best for colour

Best for style

Best for mood

Best for composition

References you dislike — image names or links

What specifically should be avoided from them?

This, but not that. Example: 'We like the colour from B, but not its density; the layout from D, but with softer line work.'

Ideal mix: colour from ___ / style from ___ / composition from ___ / mood from ___ / subject from ___.

07 / Visual language

Style, colour & composition

Preferred visual styles

AbstractTraditionalFigurativeStreet-art influencedIllustrativePainterlyGraphicPhotorealisticGeometricSurrealOrganicPattern-basedBotanicalLine-artMinimalTypography-ledDetailed / intricateArchitecturalContemporaryCollage-inspired

Abstract to Realistic

Abstract1234567Realistic

Minimal to Highly detailed

Minimal1234567Highly detailed

Subtle to Visually dominant

Subtle1234567Visually dominant

Organic to Geometric

Organic1234567Geometric

Calm to Energetic

Calm1234567Energetic

Preferred composition

One focal imageLarge graphic shapesInterconnected elementsImmersive / detailedRepeating patternNegative spaceContinuous sceneAbstract compositionOpen to recommendation

Coverage

Entire wallWrap cornersMajorityMultiple wallsCentral areaFloor-to-ceilingSelected areasOpen to recommendation

08 / Colour

Colour palette

Official brand palette available?

YesNoPartiallyNot applicable

Primary

Secondary

Accent

HEX / RGB / CMYK / Pantone / paint references

Preferred colour families

Warm neutralsJewel tonesGreensCool neutralsBright saturated coloursReds / orangesEarth / desert tonesMonochromePinks / purplesPastelsBlack and whiteYellowsMuted coloursBluesMetallic accents

Overall colour feeling

Soft and neutralRich and luxuriousWarm and invitingNatural and earthyCool and calmingHighly colourfulBright and energeticDark and dramaticOpen to recommendation

Relationship to the environment

Closely matchComplementIntroduce contrastIntroduce new coloursOpen to recommendation

Colours that must NOT be used.

Materials, furniture or finishes the palette should coordinate with.

09 / Content

Branding, text & sensitivities

Connected to an existing brand?

YesNo

Assets supplied

Brand guidelinesCampaign materialLogo filesInterior guidelinesColour codesPrevious artworkFontsMarketing guidelines

Logo within mural

ProminentSubtlePossiblyNo

Brand rules that cannot be changed.

Will the mural include text?

YesNoPossibly

EXACT approved wording and language(s).

Wording approver

Translation / legal approval

Cultural, religious, regional, political, social or venue sensitivities and imagery restrictions. *

Approval may be required from

Owner / landlordLegalDeveloperInterior designerMunicipality / authorityArchitectBrand HQMarketingOther

10 / Production

Access & installation

Permitted work hours

Maximum working height

Venue during installation

Fully operationalClosedPartly operationalUnder construction

Access equipment required

LadderBoom liftScaffoldUnknownMobile scaffoldScissor liftOther

Equipment supplied by

ClientArtistMain contractorTo be confirmed

Site requirements

InductionSecurity clearancePPEMethod statement / RAMSPermitsInsurance documentsOther

Details of PPE, permits, induction, contractor documentation or site rules.

Available nearby

Parking / loadingElectricitySecure storageWaste disposalWaterWash-up area

Noise, odour, dust, customer safety, restricted hours or other installation constraints.

11 / Durability

Exterior, materials & finish. Answer the exterior questions only where they apply.

Wall exposure

Direct sunHigh humidityRainStrong windIrrigationRoad pollutionSand / dustHigh public contact

Previous moisture problems?

YesNoUnknown

Protective finish

Anti-graffitiUV-resistantWashable coatingOpen to recommendationNot required

Preferred appearance

MatteSatinGlossTexturedCombinationNo preference

Special effects considered

Metallic paintRaised elementsGold / silver accentsMixed mediaFluorescent colourReflective materialGlow effectsNone

Restrictions on paint type, odour, VOC levels or materials.

Expected lifespan

Under 3 months3-12 months1-3 years3-5 years5+ yearsPermanent / indefinite

Maintenance conditions

High-contact areaTouch-up paint requestedFurniture may contact wallMaintenance guide requestedRegular cleaning required

12 / Commercial

Timeline, budget & scope

Ideal concept start

Concept approval

Earliest installation

Final completion

Deadline linked to

No fixed eventCampaignVenue openingPrivate eventLaunch / press eventConstruction handoverPhotoshootOther

Fixed event date

Deadline flexibility

Budget status

AllocatedNot allocatedBeing determined

Approximate budget and currency

Budget should include

Concept developmentTravel / accommodationArtist feeTransportPaint / materialsPermits / insuranceWall preparationPhotography / videoAccess equipmentLicensingProtective coatingVAT / taxesAssistants

Open to adjusting scale or complexity to meet budget?

YesNoPossibly

Commercial, procurement or quotation requirements.

13 / Approvals

Decision makers & feedback

Final approver — name

Role

Other key decision makers and roles. *

Number of people giving feedback

Person consolidating notes

Will all stakeholder feedback be consolidated into ONE response?

YesNo

Other organisations required to approve the design, and their deadlines.

Preferred concept presentation

Wall photo mock-upWritten rationaleConcept illustrationMaterial / finish referencesColour paletteMoodboardCombination

Preferred feedback method

EmailShared documentPDF commentsMeetingOther

14 / Rights

Usage, copyright & publicity

Intended use of mural images

Social mediaMerchandiseWebsitePackagingPR / pressCommercial campaignAdvertisingEditorialInternal communicationsPrinted marketingOther

Will the artwork itself be reproduced separately from photos of the installed mural?

YesNoUnsure

If yes, describe format, territory, duration and intended use.

Project requirements

ExclusivityOwnership discussionNDANone knownUsage licence

May the artist publicly share the finished project?

YesOnly with written permissionAfter an agreed dateNo

Embargo / launch date, if applicable

Professional photography

PlannedClient responsibleNot plannedArtist responsiblePossiblyAgency / photographer appointed

Installation documentation permitted

Behind-the-scenes videoWith prior approval onlyArtist process photosNot permitted

Restrictions around photographing staff, customers, guests, construction, branding or other areas.

15 / Priorities

Final creative summary

The mural should primarily communicate:

The mural should feel:

Visual characteristic 1

Visual characteristic 2

Visual characteristic 3

Most important subject matter:

The mural should NOT:

Preferred colour direction:

Most important reference supplied

The single most important consideration for this project is: *

Priority ranking — 1 is most important, 8 least. Use each number once.

Brand alignment

Originality

Impact

Architecture

Photo appeal

Storytelling

Colour

Timelessness

16 / Sign-off

Final checklist & confirmation

Anything else about the project, location, audience, artwork, brand or installation?

This brief forms the basis of creative development, quotation and scheduling. Significant changes — a new location, additional walls, increased dimensions, changed subject matter, new branding, restricted working hours or post-approval redesign — may change cost and timing. *

Yes, understoodFurther discussion required

Authorised decision maker

Their contact details

Fields marked * are the ones a quotation cannot be prepared without. Everything else can be left blank or answered "open to artist recommendation".